Salary
From € 3000.
Location: Remote / Cyprus.
CRM / Retention Manager | Remote, Cyprus
Experience
We’re looking for a hands-on CRM / Retention Manager to build and scale the full lifecycle marketing function. This is a unique opportunity to shape player engagement and retention from the ground up in a dynamic and fast-growing vertical.
Benefits
You’ll develop and own CRM strategy across all player touchpoints – from onboarding and engagement to churn prevention and reactivation. We need someone deeply experienced in lifecycle marketing, automation, and compliance – ideally with a background in sweepstakes or social casino products for the US market.
About the company and the project:
Your tasks
Build and scale the full CRM ecosystem: Email, Push, SMS, WhatsApp, Telegram. Design and manage lifecycle strategies: onboarding, loyalty, reactivation, VIP.
Own CRM calendar, campaign planning, segmentation, and frequency logic. Launch and manage retention mechanics: tournaments, quests, gamified flows. Create dynamic templates in Customer.io, Braze, or similar platforms.
Ensure compliance with CAN-SPAM, TCPA, CTIA, AMOE, and sweepstakes laws. Conduct in-depth analysis using SQL and BI tools. Optimise performance across KPIs: D30 retention, ARPDAU, LTV:CAC, churn. Collaborate with legal, product, VIP, and support teams to ensure messaging accuracy. Continuously A/B test, refine user journeys, and optimise conversion funnels.
Own CRM calendar, campaign planning, segmentation, and frequency logic. Launch and manage retention mechanics: tournaments, quests, gamified flows. Create dynamic templates in Customer.io, Braze, or similar platforms.
Ensure compliance with CAN-SPAM, TCPA, CTIA, AMOE, and sweepstakes laws. Conduct in-depth analysis using SQL and BI tools. Optimise performance across KPIs: D30 retention, ARPDAU, LTV:CAC, churn. Collaborate with legal, product, VIP, and support teams to ensure messaging accuracy. Continuously A/B test, refine user journeys, and optimise conversion funnels.
Advantages
Requirements
3–5 years of CRM / Retention experience in US digital products (sweepstakes, social casino, or gaming). Minimum 2 years of experience in iGaming.
Proven track record of increasing player retention and lifetime value. Advanced user of CRM platforms.
Strong SQL skills and experience with cohort analysis, funnel metrics. In-depth understanding of US legal frameworks (CAN-SPAM, TCPA, CTIA, AMOE). Experience running multichannel campaigns (Email, Push, SMS, WhatsApp).
Fluent English (C1+), including strong copywriting and legal comprehension. Data-driven mindset and ability to work independently in a remote setup.
EU passport or legal right to work and reside in Cyprus.
Proven track record of increasing player retention and lifetime value. Advanced user of CRM platforms.
Strong SQL skills and experience with cohort analysis, funnel metrics. In-depth understanding of US legal frameworks (CAN-SPAM, TCPA, CTIA, AMOE). Experience running multichannel campaigns (Email, Push, SMS, WhatsApp).
Fluent English (C1+), including strong copywriting and legal comprehension. Data-driven mindset and ability to work independently in a remote setup.
EU passport or legal right to work and reside in Cyprus.
Competitive base salary + unbeatable performance bonuses.
Health insurance and fitness membership.
24 days paid vacation, sick leave, and additional days off.
Flexible working schedule and remote-first setup.
Budget for professional development and training.
Supportive, results-driven company culture with regular team events.
Health insurance and fitness membership.
24 days paid vacation, sick leave, and additional days off.
Flexible working schedule and remote-first setup.
Budget for professional development and training.
Supportive, results-driven company culture with regular team events.
Please get in touch
with our recruiters via
Telegram: @hr_createit
Email: alexandra.solovieva@createit.one
Submit an Application
