Salary
From € 4000.
Location: Remote / Cyprus.
Head of Marketing | Remote, Cyprus
Experience
We’re looking for a strategic yet hands-on Head of Marketing to lead our user acquisition, affiliate, and retention efforts. This is a unique opportunity to join at ground level and build a high-performance marketing engine from scratch – backed by a seasoned iGaming team.
Benefits
You’ll drive all aspects of marketing and performance—from strategic planning to campaign execution – while building and managing our affiliate department and CRM function. We're looking for a leader with deep iGaming experience and a clear understanding of the US sweepstakes audience.
About the company and the project:
Your tasks
Develop and execute multi-channel marketing strategies aligned with business goals. Build brand positioning and ensure consistent tone across channels. Lead the affiliate department: hiring, setting KPIs, driving partner acquisition and retention.
Own the marketing P&L, optimise spend, and monitor key performance metrics. Drive UA, reactivation, and loyalty across all lifecycle stages. Manage and expand affiliate relationships, negotiate deals and commission models.
Design and implement CRM strategies to boost player LTV, reduce churn, and improve engagement. Coordinate lifecycle marketing. Lead market research and competitor monitoring to inform go-to-market plans. Represent the brand at industry events, affiliate summits, and networking conferences.
Own the marketing P&L, optimise spend, and monitor key performance metrics. Drive UA, reactivation, and loyalty across all lifecycle stages. Manage and expand affiliate relationships, negotiate deals and commission models.
Design and implement CRM strategies to boost player LTV, reduce churn, and improve engagement. Coordinate lifecycle marketing. Lead market research and competitor monitoring to inform go-to-market plans. Represent the brand at industry events, affiliate summits, and networking conferences.
Advantages
Requirements
3+ years in affiliate marketing within the iGaming industry. 2+ years of hands-on experience in CRM / Retention.
Strong understanding of US sweepstakes or social casino models. Proven experience leading marketing teams and driving results across departments.
Deep understanding of digital marketing tools, traffic sources, analytics, and user acquisition funnels.
Fluent English (C1+) and excellent communication skills. Analytical mindset with strong negotiation and relationship management abilities. Comfortable working independently in a fast-paced, remote-first environment.
Must reside in Cyprus with valid EU passport or work authorization.
Strong understanding of US sweepstakes or social casino models. Proven experience leading marketing teams and driving results across departments.
Deep understanding of digital marketing tools, traffic sources, analytics, and user acquisition funnels.
Fluent English (C1+) and excellent communication skills. Analytical mindset with strong negotiation and relationship management abilities. Comfortable working independently in a fast-paced, remote-first environment.
Must reside in Cyprus with valid EU passport or work authorization.
Competitive base salary + unbeatable performance bonuses.
Health insurance and fitness membership.
24 days paid vacation, sick leave, and additional days off.
Flexible working schedule and remote-first setup.
Budget for professional development and training.
Supportive, results-driven company culture with regular team events.
Health insurance and fitness membership.
24 days paid vacation, sick leave, and additional days off.
Flexible working schedule and remote-first setup.
Budget for professional development and training.
Supportive, results-driven company culture with regular team events.
Please get in touch
with our recruiters via
Telegram: @hr_createit
Email: maria.azanova@createit.one
Submit an Application
