Growth Marketing Lead | Fintech / DeFi | Remote
Experience
We’re looking for a Growth Marketing Lead to drive acquisition, revenue, and membership sales for a crypto neobank built on Solana. You’ll be responsible for retail UA, creator-driven growth, and premium-tier sales across a DeFi-powered mobile fintech app.
Benefits
Full-time, Remote.
Salary
Salary: Competitive.
A premium crypto neobank built on Solana, offering the world’s first debit + credit card backed entirely by on-chain assets. The platform allows users to spend crypto without selling it, unlock credit limits backed by their tokens, activate Borrow Mode, earn through a savings hub, upgrade to premium memberships (Silver, Gold, Platinum). Your main mission: scale membership revenue and build the product funnels that convert users from install → card → spend → paid tiers.
About the company and the project:
Your tasks
Manage TikTok Ads, Meta Ads, X Ads. Produce high-performing UGC video creatives. Run A/B tests and scale winning campaigns. Reduce CPI/CAC across acquisition funnels.
Increase conversion into Silver, Gold, Platinum tiers. Develop, test, and refine offers. Launch upsell and activation campaigns. Build “premium value” perception for the brand. Design full product funnels.
Explain complex fintech/DeFi mechanics in simple language. Showcase benefits of premium tiers. Create lifestyle-driven communication for broader audiences.
Work with TikTok/Instagram creators. Collaborate with Web3 and Solana influencers. Launch creator challenges, integrations, and review formats. Drive UGC waves tied to membership themes.
Growth Mechanics & Retention: Cashback and incentive campaigns, Welcome bonuses, XP, referral programs, loyalty leveling, Email/push/nudge lifecycle flows. Track CAC → Membership conversions. Monitor tier-based LTV and price sensitivity. Analyze cohorts and trigger-based campaigns. Deliver weekly membership revenue reports
Increase conversion into Silver, Gold, Platinum tiers. Develop, test, and refine offers. Launch upsell and activation campaigns. Build “premium value” perception for the brand. Design full product funnels.
Explain complex fintech/DeFi mechanics in simple language. Showcase benefits of premium tiers. Create lifestyle-driven communication for broader audiences.
Work with TikTok/Instagram creators. Collaborate with Web3 and Solana influencers. Launch creator challenges, integrations, and review formats. Drive UGC waves tied to membership themes.
Growth Mechanics & Retention: Cashback and incentive campaigns, Welcome bonuses, XP, referral programs, loyalty leveling, Email/push/nudge lifecycle flows. Track CAC → Membership conversions. Monitor tier-based LTV and price sensitivity. Analyze cohorts and trigger-based campaigns. Deliver weekly membership revenue reports
Advantages
Requirements
Experience in fintech: neobanks, mobile banking, cards, payments, crypto-cards, or CEX/DeFi apps. Strong background in mobile growth and performance marketing. Ability to produce UGC videos hands-on. Experience with TikTok Ads and Meta Ads. Experience with paid subscriptions or premium tiers (preferred). Ability to explain fintech products clearly and simply. High execution speed, hands-on mindset. English at B2+.
Nice to Have:
Background in crypto-fintech (e.g., Phantom, Binance Card, Crypto.com, Nexo, Swissborg, Pyra, etc.). Understanding of Solana and on-chain mechanics. Experience with mobile app subscription funnels. Skills in editing / Figma / CapCut / Premiere. Experience working with influencers.
Nice to Have:
Background in crypto-fintech (e.g., Phantom, Binance Card, Crypto.com, Nexo, Swissborg, Pyra, etc.). Understanding of Solana and on-chain mechanics. Experience with mobile app subscription funnels. Skills in editing / Figma / CapCut / Premiere. Experience working with influencers.
Lead growth for a premium crypto neobank with global scale.
Build and own revenue-driving funnels across DeFi, mobile banking, and memberships.
High autonomy and direct impact on company KPIs.
Work closely with product, design, and leadership teams.
Build and own revenue-driving funnels across DeFi, mobile banking, and memberships.
High autonomy and direct impact on company KPIs.
Work closely with product, design, and leadership teams.
Please get in touch
with our recruiters via
Telegram: @hr_createit
Submit an Application
